Using Spiders, Extractors, and Crawlers for Insights and Leads
Spiders, Extractors, and Crawlers are all software tools that go out and search metadata to retrieve results that can be helpful to your business. They are often used to search for emails. One popular tool, once endorsed by Mike Lipsey, president of The Lipsey Company, is the eGrabber, a lead generation software. I’ve used it for many years but customers have become so overwhelmed that I question the effectiveness of HTML mail any longer. So far, the tool I use that tracks emails comes standard in Salesforce and counts the number of times your email has been opened. This provides metrics that can refine your marketing program.
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