VR and Industrial Real Estate

VR and Industrial Real Estate

In these times of Stay-at-Home and Social Distancing, posting 360 videos is one way to reduce going out and meeting in person. It is the exact opposite of what I learned in sales training, but viewing space virtually is right for the moment. I apologize in advance because we are still learning the technology. We purchased a consumer 360 camera last summer for under $400. It is called the insta360 one x. It’s small enough to fit in a jacket pocket and comes with a selfie stick. There is both a mobile and desktop app that can be used for editing and posting. However, neither method is professional quality but is perfect for on-the go.

Three other considerations when factoring in cost can include a new computer. To run and edit video, you should look for a machine that is suitable for video gaming. Ordinary business computers do not have have the power. We wound up paying $1800 for an off brand laptop with excellent specs.  Broadband is also essential because even over a fairly fast cable line, it can take over an hour to upload and render a three (3) minute video to YouTube. While relatively simple, knowledge of HTML and web design is very helpful because the videos and images will likely reside on your website.

We recently took a 360 of one our listings in Paramount, California. It’s a 58,000 square foot manufacturing plant and is available immediately. This particular video works on mobile devices, not desktop because we don’t have access to all our tools. If you go to this link on your mobile phone, watch the first minute or so and you will see the building in 360 video, https://youtu.be/7VLNxjOJAaA

 

The Insta360 also takes 360 photos. In this instance, they can be seen both on mobile or desktop. This a 360 photo for a 5-acre land listing we have for lease in Gardena, a central location in Los Angeles.

This is another example from a 23,000 Square Foot Building we have for lease. This one is taken from the Insta360 software and gives several type of views including fisheye, planet, ball, but I find the normal view is best for buildings.

(GC, this one didn’t appear. It’s the most recent 14550 posted in MappSnap)

Finally, we use the 360 camera for street views. We stick the camera through the sunroof of the car and drive through the industrial neighborhoods. We find it’s a great way to see the area without getting out on the street. A lot of information we collect through imaging goes into our database and is used for digital marketing and cold-calling.

GC, Post Mateo Video from Streaming Industrial Blog here.

As you can see, the technology is evolving. The more you practice with Virtual Reality the better it will turnout. Brokers like us need to find the balance by creating useful virtual images that will sell buildings without taking way that time from serving our customers. Please contact me with any questions.

 

 

 

 

 

Streaming Industrial Real Estate

Streaming Industrial Real Estate

Streaming is the talk of Hollywood. The biggest adaption since television. Technology is replacing human  decisions with lessons from on-line, eCommerce and subscription. It’s happening to industrial property.  Real estate is already a superior cash streaming business, now with more means to enhance revenues. Visible effects of streaming appear with large space take-downs by studios and independent producers. Agency, too, is being disrupted because the value of data is surpassing personal relationships.  Financial concentration and streaming technologies are creating a new real estate business. Virtual and artificial intelligence programs are essential to move forward in these new conditions. Continue reading “Streaming Industrial Real Estate”

Ownership Concentrations in Los Angeles Industrial Real Estate

Ownership Concentrations in Los Angeles Industrial Real Estate

Every August, the Los Angeles Tax Assessor releases its annual Tax Roll that lists all ownership in Los Angeles County. This is valuable data and serves as an important part of our statistical analysis for the year. In other words, Tax Roll data helps us find properties to purchase.  For Tax Year 2019/2020, the share of Institutional ownership increased in all size ranges, particularly larger buildings.  For investment buyers, more focus on smaller buildings will be fruitful because there is less institutional concentration.

percent of institutional ownership
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Creative Industrial: The Next Wave of Building Investment

Creative Industrial: The Next Wave of Building Investment

We’ve come to end a long period of consolidation in the warehouse and distribution sector. Particularly over the past ten years, a handful of national owners have rolled-up a vast network of separately owned warehouses into an industrial building behemoth across the best locations. It’s a feat worthy of acknowledgement but consolidation marks a turning point. The buccaneering ethos of deal-making has been permanently replaced by a staid, institutional mindset. There is a final hurrah for Private Investors and that is Creative Industrial.


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